My Favorite TedX Video: How Great Leaders Inspire Action

Two years ago, I came across a discussion on the TED Talks website that changed my life.

As someone who searches for a spurt of inspiration everyday, I fell in love with the idea of this video. In fact, it is one of the core inspirations for my leadership style at funeralOne. It’s a constant motivation to me, and my team members, to always believe in what we do.

It’s a simple idea really. It’s called The Golden Circle

The core idea of The Golden Circle: people don’t buy what you do – they buy why you do it.

The video is 18 minutes long, but the chills of inspiration you get while watching it are WELL worth it.  Plus, when executed correctly, the methodology behind The Golden Circle truly has the power to transform your leadership style, hiring decisions, and funeral home marketing!

What are you waiting for? Check it out:

Did you feel inspired by this video? What other great leaders could we learn from? Share your thoughts!


Joe Joachim is the CEO and Founder of funeralOne, the first global solutions firm leading a movement of change for the funeral profession. For the past 10 years, he’s developed game-changing solutions that help funeral professionals increase the value of their service offerings, connect with the families of today, and become more profitable. funeralOne’s solutions include: website design, aftercare, funeral eCommerce, and personalization software. For more information about funeralOne, visit

Joe Joachim


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  1. Sowjanya Bhattar

    “woooowwwww!!!” is all I can say. Thanks a ton for sharing this!

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