4 Reasons Why Families Want Your Funeral Website, Not Your Business Card

For so many years, funeral service has been what we like to call a “business card profession.” What this means is that many funeral professionals in the past (and still even now) would rely on their business cards to be their primary networking tool or marketing method. Think about it — 10 years ago when […]

Why Celebrating Like The Irish Should Be An Everyday Activity At Your Funeral Home

The Irish sure know how to throw an amazing celebration… St. Patrick’s Day is a great testament to that. Whether they’re laughing, drinking, singing, yelling (or, most likely, doing a combination of all of above), one thing is for certain: no one celebrates life and lives it to the fullest quite like the Irish do. […]

10 Tasks That Will Make You A Better Funeral Pro In 10 Minutes Or Less

I don’t know about you, but I fell off the wagon on my New Year’s Resolutions about two weeks into 2017… and I’m sure I’m not the only one. For instance, maybe you downloaded one of our top nine tools that could help bring you funeral success in the New Year, and just never got […]

3 Pet Peeves Families Have About Funerals… And How Funeral Pros Can Fix Them

There’s no point in trying to rationalize it or sugar coat it… no one likes having to attend the funeral service of someone they know and love. Even as funerals get closer to becoming a one-of-a-kind celebration of life, at the end of the day, a funeral marks the end of a loved one’s life… […]

5 Funeral Articles You NEED To Share With Your Families

When it comes to funerals, there seems to be a veil between what families think of the funeral process and what actually happens behind the scenes. Everything from the way that families view funeral professionals (“they’re crooks who are just out to make a buck”) to the value that they feel funerals provide (“they’re a […]

8 Trends for 2017 That Funeral Pros Can’t Afford To Ignore

There’s nothing like the start of a new year to give businesses a clean slate. Along with a budget reset, the turning of the calendar page signals a time to refresh everything else, including your marketing efforts and the services you offer. It’s hard to miss the ubiquitous list articles in virtually every industry, detailing […]

A Cheat Sheet For Exploding Your Pre-Planning Leads

“The best loved stores are not from books or films, but those from our own families.” – Jayne McGarvey, Genealogy Technology has transformed many aspects of our life for the better… we’re able to communicate and share information with people all over the world, we have access to more education and learning that we could […]

3 Amazing Funeral Products Families Too Often Ignore

It’s no secret that funerals are the red-headed stepchild of the event world. Some people spend months (even years) planning out the intricate, detailed celebrations of their important life events, like birthdays, anniversaries or weddings. But when it comes to life’s final — and arguably, most monumental — event, most people have never even give […]

The 6 Cornerstones of Funeral Service That Guide Everything

The goal of a funeral director should not be to increase call volume, revenue per call, or to get as many families as possible through their doors each year. No… the ultimate goal of any funeral professional should be to provide nurturing care to the families that they serve through the essential cornerstones of the […]

The One Place Where Your Funeral Home’s Dropping The Ball

No business professional enjoys having to sell someone on the value of what they do. In an ideal world, all of the families in our community would fully understand the healing power that a funeral service can bring during a time of loss. They would be running to us, excited for the possibility to celebrate […]