Cemeteries ARE Dying — And Here’s One Cemetery’s Bold Response

Take a long-time funeral director, a cemetery owner and a psychologist who specializes in grief counseling, put them together, and what do you get? An unconventional idea that just might be the future of cemeteries. At this year’s NFDA expo in Salt Lake City, Lynn Gibson and Jason Troyer of Grandview Cemetery hosted a seminar […]

A Return Home: How Funeral Homes Can Support Home Funerals

As a funeral director, your business has likely been set up around the concept of a traditional funeral. But did you know that fewer than ⅓ of Americans are interested in a traditional full-service funeral with embalming and burial? That means for every 3 people who walk in your funeral home, only ONE of them […]

How Having “The Talk of a Lifetime” is Taking Funeral Planning to the Next Level

For the founders of The Talk of a Lifetime (TTL), it was becoming more and more evident that people were just not that into funerals anymore. The TTL council wanted to tap into this growing demographic  – the “I don’t want anyone to make a fuss when I die” group of people, who obviously could […]

7 Easy Ways to Increase Family Satisfaction At Your Funeral Home

Family satisfaction is at the heart of any successful funeral home. Happy customers = a thriving funeral business. It’s a really simple idea, and yet it can be easy to overlook the details of family satisfaction. When things get busy, things can easily go into auto pilot in the family satisfaction department. As easy it […]

5 Huge Conversations Funeral Service Is Missing Out On [And How to Join Them]

If you take a good look around, you’ll find that there are hundreds, if not thousands, of buzz worthy conversations happening about death… right now. Death has become a bigger topic in the media than we expected it to be over the last couple of years. This is GREAT news for our profession. But for […]

6 Places To Source Inspiration for Personalized Life Celebrations

There is one thing the funeral profession can always use more of… Can you guess it? Innovation? Technology? Return on investment? Client families? Agreeably, maybe the profession could use more of all of those. But what DRIVES innovation, technology, ROI and client families is… (drum roll please) Inspiration. Yes, funeral professional. You, myself, and everyone […]

10 Questions to Ask Families That Turn An Average Funeral Service Into A Unique Celebration

As a funeral professional, you want to offer amazing value, right? If you’re like most funeral pros we meet and chat with everyday, that answer is probably a capital YES! And at the heart of amazing service, is usually a unique life celebration. No matter how extravagant or simple, our research over the years has […]

20 Funeral Marketing Ideas to Try Today

Funeral marketing is a topic many people avoid, because it takes time that perhaps you don’t have. Fortunately, though, marketing your funeral home is becoming easier and easier as more channels are being created for us to stay connected. These days, it doesn’t have to cost tens of thousands of dollars to advertise yourself via […]

What Makes a Great Funeral Service? Here’s What Hundreds of Client Families Said

It’s no secret that the landscape of funeral service is changing. And, so are the needs of our client families. But what path are all these changes leading us to? What defines a GREAT funeral service now, in 2018? To find the answers, we surveyed a few hundred consumers. The research wasn’t surprising, yet it […]

6 Strategies to Keep Families Coming Back After the Funeral Service for Generations

What’s better than serving a family during their time of need? To us, that answer is simple: serving a family for a lifetime. That means retaining them over months, years and decades. But how can your funeral home continue to serve families for generations, especially in the age of choices, and low customer loyalty? Here […]