Socialnomics – Winning Customers’ Hearts, Minds & Wallets in a Wi-Fi World

One thing we’re always excited for when the ICCFA convention rolls around is the opportunity to seek new inspiration, learn and grow. This year, #1 bestselling author, Erik Qualman’s session, “Socialnomics: Winning Customers’ Hearts, Minds & Wallets in a Wi-Fi World” was one we couldn’t miss! Read on for our key insights. In this digital-age […]

5 Types of Inspiring Funerals That Are Making A Wave Of Change

Funeral service is changing, that’s for darn sure. There is a lot of talk about this on the interwebs, but a lot of that talk says that our profession is changing because our customer is changing. This is true. But what if we showed the world that the funeral profession is changing because we WANT […]

8 Things You Should STOP Saying to Grieving Families (And What To Say Instead)

Gone are the days where client families automatically call up your funeral home to purchase a $8,000 casket because that’s the way they’ve always done it. Nope. The client families of today want guidance, support and options. They want to talk to you about how you can help them, and not in the same way […]

These Questions Will Help You Design The Perfect Personalized Funerals

It’s no secret, it’s not always easy to get grieving family members or friends to talk about their loved ones. They are emotional. They are stressed. They just want to go home and hide under the covers pretending this hasn’t happened. Yet, by asking the right questions, you can discover more about a person’s hobbies, […]

Debunking 7 Myths About Funerals

Even though we’re in the funeral profession, I think we all can admit that not many people jump up and down excitedly at the thought of setting foot in a funeral home. In reality, what might seem like a somewhat strange profession is actually a deeply rewarding one, full of opportunities to make an important […]

The Most Important Things Families Compare When Shopping For Funeral Services

When shopping around for a service and comparing prices, consumers no longer enter a store as a first step. They go online. In fact, almost three-quarters (72%) of shoppers start their buying process on the internet, and 36% of people will spend at least a half hour on that digital research. But what is it […]

9 Valentine’s Day DIYs That Honor The Ones We Love

For centuries, St. Valentine has been associated with love and romance. While he might not be the first person you think to partner with for a funeral home workshop or event, the many ideas people have to share their feelings on February 14th can also be adapted to help your families celebrate the life of […]

28 Productivity Tips To Get You Through The Month of February

After the excitement of January has worn off and it’s just another year, it can be difficult to keep up momentum. New Year’s Resolutions are all but abandoned, the fun of the holidays has expired and a lull tends to set in. All that combined with colder winter temperatures and the fact that it’s dark […]

5 Ways Funeral Service Is Still Behind The Times

Even though we connect digitally in ways our predecessors couldn’t even have imagined, many of our funeral customs still date back centuries. Many of the traditional funeral approaches remain comforting today, yet others are more habit than help and can take away from our truly embracing the funeral ritual as an opportunity to celebrate a […]

7 Business Lessons From Our CEO You Should Steal

Success in the funeral business relies on working smarter and harder. To help you see things from a new vantage point, we asked funeralOne CEO Joe Joachim, to share lessons learned. An entrepreneur since the fourth grade, Joachim is the president and founder of funeralOne. Joe Joachim came to the profession after working — as […]