5 Things To NEVER Do When Sending Sympathy Flowers

It’s never easy to find the right words to say to someone who is going through a personal loss. “I’m sorry for your loss” just seems so generic, whereas “they will be missed” just doesn’t seem to convey how deep and impactful the loss is. So when death impacts someone close to us, we’re often […]

Why Family Trees and Funeral Homes Go Hand In Hand

Funerals are all about celebrating personal relationships and memories. At the viewing, families share photos and videos of their loved one surrounded by friends and family. At the service, they reminisce over stories and anecdotes of their loved one’s happiest moments. All the while, building stronger connections — both with the people in the room, […]

5 Must-Haves For A Successful Funeral Home ‘About Us’ Page

We want to let you in on a famous funeralOne secret of ours… When it comes to the success of a funeral home website, you can tell whether or not a website is of value to families just by looking at one page. No, it’s not the pricing page, the products page, or even the […]

What Do Families Do With Flowers AFTER The Funeral?

One question often asked by families, friends and funeral home professionals alike is what should be done with the flowers after a funeral service is over? Many traditional memorials and funeral services include decorative floral pieces, as well as sympathy flowers sent by family and friends to the funeral home. But after the services have […]

What The World Would Be Like If Funeral Pros Didn’t Exist

For the last couple of years, the way that people look at and host events has completely turned on its head. Not too long ago, when it came to throwing a birthday party or planning a wedding, people were all about doing it bigger and better than anyone else. Who can I contact to help […]

How To Connect With Families Before They Even Need A Funeral

No one gets cold-shouldered more than funeral professionals. In fact, it’s almost impressive just how good families are at ignoring the funeral profession all together… They drive past the funeral home on their way through town and look right past it. They spot one of the local funeral directors running errands and turn their head […]

How To Be The Most Unpopular Funeral Director On The Block

Most people have it all wrong when it comes to what they think of funeral directors. Trust me, after 16 years in the funeral profession, we’ve pretty much heard it all… from the mundane (funeral directors are dark, gloomy, creepy) to the outrageous (they’re vampires that sleep in coffins and only come out at night). […]

7 Reasons Why Bad Funeral Websites Should Be 1 Of The 7 Deadly Sins

There are few things in the funeral profession that are less forgivable than a bad funeral home website. Scary black fonts, cheesy funeral director photos, confusing service descriptions… they might as well be a unique form of funeral service sin that prevent even the most talented funeral professionals from gaining salvation amongst families. So today, […]

4 Ways Ignoring Your Funeral Home Facebook Page Makes You A Rookie

I know what you’re thinking… “Another article on why Facebook is important? That’s old news.” And I don’t blame you. After all, this popular social media website has been around for 13 years now, and it seems as though everyone and their dog now has a Facebook page. But the truth of the matter is, […]

How 3 Top Funeral Professionals Are Stealing From The Hotel Industry

When you think about it, the funeral profession and the hotel industry have quite a bit in common. Both are full of professionals who’ve dedicated their lives to delivering unforgettable experiences to the customers they serve. Both typically only have one event or one interaction with customers to make a lasting impression. And both have […]