Ever been called irrelevant before, funeral pro? It seems that as cremation rates rise, so too, does this story line. Many families are beginning to think funerals are unnecessary. One reason is because families simply don’t have the education on why they’re important. Another reason is that a lot of traditions that were previously relevant, […]
The holiday season is fast approaching, funeral pro. You might be wondering how you can work with the holiday season on your social media channels. If you are, you came to the perfect place. Today we’re going to share with you seven different ways to engage with your community on social media during the holidays. […]
In the age of social media, the standard of marketing is no longer a one-sided, curated presentation from your funeral home’s brand to your audience. Your client families want to find you through other client families…period. Nowadays, the reviews and testimonials you receive from client families truly mean everything. This is called “social proof”, and […]
The funeral profession is probably the toughest profession to market. There are a lot of sensitivities to consider, as well as decades of terrible, tasteless funeral marketing to try and undo (like the ad below). So, it’s important to take a step back and listen to the experts before we re-create more bad funeral marketing […]
Let’s face it: death is unavoidable. So why keep it in the back of your mind as a “I’ll figure that out later” when you could feel ready and prepared for it (and help your family feel prepared, too)? Well, for starters, many of us are terrified of death because it’s been categorized as a […]
Funeral mementos are to funerals, what wedding favors are to weddings. Everyone likes to keep a little something in memory of the celebrations we come together to share, whether it’s to celebrate a life lost or two lives coming together. Plus, it turns out that keepsakes help us on our grief journey in feeling connected […]
The National Funeral Directors Association (NFDA) Convention is coming up in just a few short days. And we, for one, are absolutely stoked to get to Baltimore, Maryland for all the goodness that is to come. After a wild ride of a year in the funeral profession, there is much to learn and grow from. […]
If you’re a funeral professional new to the field, this blog is for you. First of all, welcome to this ever changing, wildly changing world of being a funeral professional! It’s an exciting time to join this profession. Just don’t get too comfortable, because the funeral profession you see now may not be what it […]
After the funeral service is over and years pass by, it may be hard to find ways to celebrate those we’ve lost, even though we still think about them all the time. Whether it’s a holiday, event, or just a day that makes you think of them, there’s often a desire to do something to […]
Customer service and client family support are the pillars of your funeral business. (And if you need the science and research to prove it here ya go). If you don’t already know that, this blog offers a great opportunity to learn more about what makes great customer service. Below we’re going to cover some of […]
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