On the 4th of July we celebrate independence, freedom and liberation. This holiday is often accompanied by ribs and beer, fireworks and family gatherings. But, before you fire up your grill, let’s take this opportunity to think about some ways we can liberate the funeral profession from any limitations or shackles it has held for […]
Are you ready to step up your game in your funeral business, but aren’t sure how?! We’ve got you covered. We’ve collected some of our favorite books on communication, holding space, emotional intelligence, loss, grief and leadership (some of the most important habits of a successful funeral pro) to help you spark some fresh motivation! […]
Green funerals. A topic gaining HUGE momentum amongst client families. It seems like everyone is talking about mushroom burial suits and turning themselves into a tree when they die, these days. As much as the buzz means some true and real change is needed in the funeral profession, there are also challenges to doing things […]
Mindfulness is a hot topic just about everywhere you look these days. We’ve all fell victim to letting stress take control of our day…and mindfulness is a great tool to incorporate into your workplace, your funeral business and even your services, arrangement process and communication with your families. Before we go over the ways to […]
Spring is here. Can you feel it? With springtime, comes spring cleaning. And spring cleaning isn’t just something you do at your house on the weekend. Right now, we’re inviting you to take a look at your funeral marketing efforts. Do they need spring cleaning, too? Chances are, they probably do. The way things are […]
Ever been called irrelevant before, funeral pro? It seems that as cremation rates rise, so too, does this story line. Many families are beginning to think funerals are unnecessary. One reason is because families simply don’t have the education on why they’re important. Another reason is that a lot of traditions that were previously relevant, […]
The holiday season is fast approaching, funeral pro. You might be wondering how you can work with the holiday season on your social media channels. If you are, you came to the perfect place. Today we’re going to share with you seven different ways to engage with your community on social media during the holidays. […]
In the age of social media, the standard of marketing is no longer a one-sided, curated presentation from your funeral home’s brand to your audience. Your client families want to find you through other client families…period. Nowadays, the reviews and testimonials you receive from client families truly mean everything. This is called “social proof”, and […]
The funeral profession is probably the toughest profession to market. There are a lot of sensitivities to consider, as well as decades of terrible, tasteless funeral marketing to try and undo (like the ad below). So, it’s important to take a step back and listen to the experts before we re-create more bad funeral marketing […]
Let’s face it: death is unavoidable. So why keep it in the back of your mind as a “I’ll figure that out later” when you could feel ready and prepared for it (and help your family feel prepared, too)? Well, for starters, many of us are terrified of death because it’s been categorized as a […]
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