5 Ways To Show Up For Your Families During Times of Disruption

“We could have never seen this coming” said everyone in 2020. “Disruption” is an understatement when it comes to describing 2020 so far. Thankfully, the funeral profession is pretty used to rolling with the punches, but how does that translate into you showing up for your customers during these times when fear and anxiety are […]

Racial Equality Funeral Profession - We Welcome All

6 Ideas for Tackling Racial Inequality in the Funeral Profession

Racism is one of the many elephants in the rooms in the funeral profession. While we’re already warmed up from all the systemic changes from a global pandemic, why not keep the momentum going? Why not address racism in the funeral profession and commit to a new way of being? Here’s a hint… there isn’t […]

5 Principles to Embrace For a Successful COVID-19 Recovery at your Funeral Home

Between talks of “how much longer?” and “what’s next?” is the idea of a post-pandemic normal.  What that normal will look like, is being created today, here and now…And it all starts with you. That’s right, YOU are creating a new normal for the funeral profession through the messages you share, services you provide and […]

7 Ways To Manage Your Uncertainty Fears Right Now

First a global pandemic hit. Then, came the protests. And let’s not even get into the economic turmoil at play. One thing is for certain in all of this, and that is: NOTHING is certain. So what gives? How do we, as individuals, as professionals and as a collective, face uncertainty and stay sane, healthy […]

7 Leadership Modes to Embrace During the COVID-19 Recovery

This is a time of the greatest change our society has seen in a long time. And you’re a part of it… As a matter of fact, you’re SHAPING it, funeral professional. How are you planning on showing up in the wake of a new normal, a new way? Here are 7 traits to adopt […]

8 Important & Powerful Lessons COVID-19 Has Taught Us (So Far)

Ah, the era of COVID-19. A time in our lives we could have never predicted. A crisis that has changed it all. And as we move through this pandemic, we, as resilient and adaptable beings, have amazing lessons to learn. Here are 8 things we’ve learned from the coronavirus pandemic, and how we can use […]

6 Amazing Ways Funeral Homes Are Responding to COVID-19

With all of the strict safety regulations and social distancing, how can we still honor our loved ones properly? This is a question many funeral homes are asking themselves, faced with the challenge of forced innovation. Although the COVID-19 pandemic has its negative traits and unfortunate implications, we like to see the silver lining in […]

How To Help Your Families Celebrate Life During the COVID-19 Crisis

It’s no secret that coronavirus has affected every single person on the planet in some way. And of course, this brings with it an incredible number of challenges. But, the challenge that keeps me up at night is this: How can we, as a profession, provide the same level of support to those who lose […]

9 Ways Your Funeral Home Can Support Grieving Families During A Time of Isolation

Wow, what an interesting time it is to be grieving a loved one…Right!? No matter where you are in the world, or what you’re experiencing, you are affected by the Coronavirus. That is not a question. And with all of the usual grief support systems we have being blown into the disruptive winds of COVID-19, […]

The 6 Elements of Compelling Funeral Marketing, Explained

With COVID-19 hitting our industry pretty hard, it’s good to build a solid foundation of online funeral marketing to attract potential families. Now more than ever, families are going to find your funeral home online, so here are a few ideas to let your funeral home shine with your funeral marketing: 1. A clear and […]