The 6 Elements of Compelling Funeral Marketing, Explained

With COVID-19 hitting our industry pretty hard, it’s good to build a solid foundation of online funeral marketing to attract potential families. Now more than ever, families are going to find your funeral home online, so here are a few ideas to let your funeral home shine with your funeral marketing: 1. A clear and […]

Caitlin Doughty Takes Us On A Journey Into Death Trends Around The World

  What would it look like to completely re-imagine the way we store our beloved departed? Instead of reinventing the wheel, Caitilin Doughty, founder of The Order Of The Good Death and the catalyst of the death positive movement phenomenon, suggests we take a look at how other countries around the world are already doing […]

Answering the Call To Leadership In The Deathcare Profession

Do you feel the call to be a leader in the death care industry, or within your business? Are you already a leader in this field of work? Believe it or not, the death care profession is full of leaders, and we are all being asked to step more and more into this leadership role […]

Say Hello To The Millennial Funeral Director

They want $100K and a 10-hour work week.  They need to jump up the ladder, not climb it.  And heaven forbid you don’t let them work from home 7 days a week.  Who are we talking about? Millennials. A panel of experts discussing the topic of millennials in the funeral industry at the National Funeral […]

17 Baby Boomer Statistics That Will Change Your Funeral Marketing Forever

The Baby Boomers have been disrupting the funeral profession for years now, that’s no secret… With the most disposable income, accounting for nearly half of all retail sales, they are a force to be reckoned with. And many of them are looking to make sure their death is as beautiful as their life. That means […]

2020 Is Here, What Does That Mean For The Funeral Profession?

2019 was a big year for the funeral profession. And 2020? Well, so far, we think it might even be bigger! The future of funerals is well on its way, and 2019 helped us prepare for that. And the smartest people of our time always tell us that we can learn future lessons by remembering […]

What Your Client Families Expect From You in 2020

We all like to think that we provide high quality, unique services for our families.  But is that what someone will really experience when they walk in your door? Georganne Bender and Rich Kizer are cultural anthropologists that specialize in consumer interests. One of the many aspects of their business has been blind shopping at […]

A Therapist’s Advice For Dealing With Conflict At Your Funeral Home

No one needs to tell you how people can be deeply affected by the death of a loved one. Some families find it harder to navigate the process of creating a ceremony that captures the essence of the deceased’s life than others. And sometimes raw emotions can become unmanageable. We sat down with Jason Troyer, […]

How to Grow Your Funeral Business With Online Reviews

In this day and age, every business has to handle online reviews.  Whether they’ve helped catapult your funeral business success or have been a huge wake up call for your business, reviews have the potential to do BIG things for you. In fact, today, 80% of consumers report that they rely on online reviews to […]

12 Touching Online Tributes Guaranteed To Melt Your Heart

Happy Thanksgiving!  We hope you’re enjoying delicious food and quality time with your loved ones on this holiday.  As we gather, we also remember those who have passed and are no longer gracing our family table.  We found 12 heartwarming tributes to share with your friends and family this Thanksgiving to help inspire you to […]