Follow the Money: Investment Trends in the Deathcare Industry

  Adapting to the changes of the funeral profession isn’t easy — And that’s why it’s a topic we write about all the time.  With changing consumer needs focused more on convenience and less on tradition, it’s almost as if the funeral profession needs to be turned on its head all together. So how do […]

14 Easy Funeral Marketing Tips You Should Try This Fall

“Marketing is my favorite part of running my funeral business!” said no one…ever.  We know getting into that funeral marketing groove can be a challenge, so we put together this list of 14 inspiring and easy ideas to get your funeral home’s marketing juices flowing.   While going through these tips, remember to take it […]

8 Inspiring Videos On The Conversations That Are Transforming The Way We Do Funerals

  Everyone has a story to tell. The conversations we have determine the direction we’re heading. And these professionals prove that the funeral profession is heading straight into transformation with some of the most inspiring conversations we’ve ever had as an industry, right here in this blog! Check out these 8 videos that will show […]

6 Funeral Trends Happening In Different Cultures Around The World (And What We Can Learn From Them)

All over the world, people, businesses and leaders all around the world are adapting to our growing needs surrounding death and funerals.  And as we grapple with environmental considerations and cultural shifts, we see the funeral profession responding with innovation.  Many cultures are finding the balance between embracing technology while honoring ancient traditions. Others are […]

Consumer Truths Driving the Future of the Funeral Experience

It’s no secret that your families are what drive your funeral business forward. And to go a step further, your families are driving the trends in the funeral profession, too. What can this teach us? No matter the industry, we all must adapt to be able to meet and exceed customers’ expectations. And, the funeral […]

4 Ways to Create Meaningful Experiences in Cemeteries

  Cemeteries are fighting to remain relevant in a shifting culture that’s moving away from the want and need for physical burial spaces.  Not only that, cemeteries are falling out of relevance for many other reasons as well… For example, today’s culture is less religious than it was just decades ago.  And then there’s location. […]

5 Lessons On Personalized Funerals via Real-Life Client Testimonials

A funeral service should leave a lifelong impression upon the families you connect with. The key is having that impression be a positive one.  Looking at a funeral home’s testimonials, you’ll start to notice the funeral homes that are truly glowing all have something in common… What is the special sauce? It’s the funeral directors […]

We Need Repeat Families: Three Steps Funeral Businesses Can Take to Retain Families

Retaining customers is key to having a thriving funeral business.  Yet all too often, funeral businesses pour time and resources into customer acquisition without considering what they’re doing to keep the customers that they’ve already served.  It’s not rocket science…but let’s get back to the basics.  Unsatisfied consumers decide not to do business with companies […]

7 Funeral Industry Thought Leaders You Should Be Following On Social Media

Every industry has a few thought leaders that are worth following on social media, and the funeral profession is no different! We’ve gathered some of the most epic Funeralpreneurs around the globe, but this time we want to give you some inspiration for your social feed! With that being said, here are our top 7 […]

A No-Nonsense Outline For Writing Inspiring And Authentic Obituaries

How do you want to be remembered?  Obituaries are meant to capture a person’s life, yet often, they are written in a rush and can read as bland and impersonal, like the obituary below: Other obituaries, however, can make a lasting impact, like this humorous one below: As you can see, the difference between an […]