Avoid These 15 Mistakes When Planning Your Next Personalized Funeral Service

Planning a personalized funeral isn’t always the easiest play in the book.  One of those reasons is because personalization means totally different things to both families and funeral directors alike. What makes one family’s heart sing, could be completely off base for a different one.  So how do you offer services that truly resonate, while […]

A New Way to Communicate With Families Through Grief & Tragedy

Mindy Corporon’s life dramatically changed in 2014 when her father and son were murdered in a hate crime.  Mindy’s life has been marked by grief, trauma, and tragedy.  Rather than allowing her life experience to hinder her, Mindy has used her experience to become the founder of the Faith Always Wins Foundation. Mindy drew from […]

15 Facts On Funeral Personalization We Bet You Didn’t Know

Personalized funerals are the way of the future, there is no denying that.  Sometimes it can be hard to know what direction to go with personalization, or exactly how to make an impact with the client families of today in a way that’s meaningful for them. Thankfully we have a big cup of clarity for […]

8 Necessary & Non-Negotiable Shifts Happening Right Now In The Funeral Profession

It’s amazing how many people actually want to talk about death these days. Well, at least in the media.  Funeral innovation, death technology, and death cafes, and the death positive movement have been hot topics in the press this year. Just do a Google search for any of those terms and see for yourself.  These […]

What It Means To Be a Good Listener In The Funeral Profession

  Drs. Carolyn Shadley and John Meyer are a high-energy team with amazing insights into interpersonal communication.  Their experience helping veterinary practices achieve better communication in their offices has given them ample insight into the real-life applications to communication theory. When they share tips for better listening with clients, most of their time is spent […]

Follow the Money: Investment Trends in the Deathcare Industry

  Adapting to the changes of the funeral profession isn’t easy — And that’s why it’s a topic we write about all the time.  With changing consumer needs focused more on convenience and less on tradition, it’s almost as if the funeral profession needs to be turned on its head all together. So how do […]

14 Easy Funeral Marketing Tips You Should Try This Fall

“Marketing is my favorite part of running my funeral business!” said no one…ever.  We know getting into that funeral marketing groove can be a challenge, so we put together this list of 14 inspiring and easy ideas to get your funeral home’s marketing juices flowing.   While going through these tips, remember to take it […]

8 Inspiring Videos On The Conversations That Are Transforming The Way We Do Funerals

  Everyone has a story to tell. The conversations we have determine the direction we’re heading. And these professionals prove that the funeral profession is heading straight into transformation with some of the most inspiring conversations we’ve ever had as an industry, right here in this blog! Check out these 8 videos that will show […]

6 Funeral Trends Happening In Different Cultures Around The World (And What We Can Learn From Them)

All over the world, people, businesses and leaders all around the world are adapting to our growing needs surrounding death and funerals.  And as we grapple with environmental considerations and cultural shifts, we see the funeral profession responding with innovation.  Many cultures are finding the balance between embracing technology while honoring ancient traditions. Others are […]

Consumer Truths Driving the Future of the Funeral Experience

It’s no secret that your families are what drive your funeral business forward. And to go a step further, your families are driving the trends in the funeral profession, too. What can this teach us? No matter the industry, we all must adapt to be able to meet and exceed customers’ expectations. And, the funeral […]