Unless you’ve been hiding under a social media rock, you’ve probably heard about Death Cafés. A Death Café is an event where people hang out and talk about death and dying, usually at a coffee shop, and usually over coffee and treats. According to the official Death Café website, the official definition is: A group […]
Gone are the days when the local cemetery was a mainstay in the community. Times really have changed, and people today are far less likely to use a cemetery as their final resting place. In fact, there’s a prevalent fear among funeral professionals that cemeteries will someday become… (don’t shoot the messenger here) Obsolete. But, […]
Customer service is the foundation of any business. And funeral homes are no exception. The question, especially during a pandemic is: how can your funeral home’s team provide customer service in a rapidly evolving industry? The best person to ask about customer experience is the Customer Service King himself, Micah Solomon. Below, he offers up […]
As we begin to dry off our wings from the storm that was COVID, the air of change breathes new life into an industry full of death. The changes may not have come easily, but they’re here. And, they’re not going anywhere. At least we hope not. Below, we’ll cover some of the major shifts […]
It’s one thing to simply have a funeral home website. But it’s another thing to have a successful funeral home website that serves your client families and supports your business. And sadly, but truly, not many funeral home websites do that to this day. If you’re scratching your head and wondering what your families are […]
Although we’ve been conducting funerals for all of human history, the truth behind our modern practices is very much hidden in plain sight. For that reason, there are many misconceptions surrounding the funeral profession. This has led to many controversies over the industry as a whole. In reality, funerals are actually a pretty simple process, […]
We’ve all been there. Lost in a reactive mindset. Getting so caught up by the day to day that we forget to really strategize for the future. Nobody could blame you for only focusing on what’s right in front of you, especially in uncertain times. But investing expert Doug Gober encourages you to set your […]
As a funeral professional, you’re no stranger to guiding families through their toughest times. But even the most seasoned professional can waiver when tasked with the unimaginable… helping a family cope with a child’s death. The loss of a child is immeasurable in magnitude. It’s every parent’s worst fear, and a subject nobody really wants […]
There is very little research circulating around on how families choose funeral homes. Without this information, how can we be empowered to make smart funeral marketing decisions? Although funeral industry consumers are still learning that they even have much of a choice when it comes to funeral services, it’s important to empower our consumers to […]
Remember the good ole’ days when marketing your funeral home was as simple as putting an ad in the newspaper? Since the newspaper had everything you needed (national and community announcements, news, comics, gossip, opinions, classifieds, sports… etc.) everyone read it, and reaching your target audience was easy! Even though we still have newspapers, I […]
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