Direct cremation rates are on the rise, and have been for a long time. Harsh truth alert: People are increasingly seeing that a full blown traditional funeral isn’t only expensive, but also unnecessary. This could be because of the decreasing religious identifications, the pandemic, a lack of value education or… all three. Whatever the reason […]
Grief wellness. A concept that might seem foreign to you. While you’re scratching your head trying to work out what exactly that means, this industry is booming like none other. While Death Doulas and Soul Midwives, also newer concepts, prepare one for death… grief coaches and AI technology help the bereaved face loss with plenty […]
Everyone talks about funeral marketing being an outward moving energy. As if funeral marketing is something where we ONLY talk, share, show. But what about the most important thing of all… listening? That’s where the idea of “social listening” comes in the picture. What is social listening? According to Sprout Social, social listening is: […]
Marketing + funerals. Until very recently, it has been a kind of an awkward combination. Like peanut butter & olive tapenade sandwiches. Just doesn’t quite work. However, we believe marketing isn’t actually about selling, which has made it all the more easier to market to families. In the olden days, funeral marketing was about advertisements […]
It’s one of the most uncomfortable conversations to have with a loved one. The talk. No, not that talk. We mean talking about discussing end of life wishes. There’s never a truly awesome time to bring this kind of thing up… “Hey dad, at what point would you not want to be resuscitated? Now, let’s […]
There is a lot of jargon in the tech industry that can confuse and muddle your understanding of important technology in your own funeral business. But trust us when we say, the term “User Experience” is not one of those terms. Below, we’ll explain user experience in the best way we can, from a to […]
When the going gets tough, the tough embrace the chaos. Because the chaos is actually the good stuff. At this year’s ICCFA conference, Chris Keller of Sunset Memorial Park says that disruption is often the thing that spur us to move forward. Kind of like a not-so-gentle kick in the behind to get us moving […]
What’s the number one killer of productivity and consistency at your funeral home? Hint: It’s not Facebook. According to Bruce Tulgan from Rainmaker Thinking, the problem is that most of us are suffering from what he calls “Overcommitment Syndrome”. Never heard of that? We hadn’t either. But it’s a totally real thing with totally real […]
Starting and owning a funeral home is no walk in the park. Just ask Dale Clock, the owner of Clock Life Story Funeral Home and Clock Timeless Pets. At ICCFA this year he shared with us his top lessons learned from running a funeral business as a 4th generation funeral director. Check out Dale Clock’s […]
Even in the best of times, it can be challenging to ensure every single family you serve feels as if they were able to fully honor their loved one at the end of life. During a pandemic, that flipped death care norms upside down. Circa 2020 and beyond, offering this opportunity was nearly impossible for […]
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