Social memorial pages are changing the way that friends and families celebrate and remember life. You see, it used to be that when your loved one passed away, you would write down your name and address in a book at the funeral home, or you would log on to the funeral home’s web page and […]
There are few things in the funeral profession that are less forgivable than a bad funeral home website. Scary black fonts, cheesy funeral director photos, confusing service descriptions… they might as well be a unique form of funeral service sin that prevent even the most talented funeral professionals from gaining salvation amongst families. So today, […]
When it comes to creating beautiful, effective funeral websites, we aren’t ashamed to say that funeralOne is one of the best companies out there (and we aren’t shy about sharing the stories that back up our claims). But we didn’t just start creating amazing funeral home websites overnight… we’ve spent years and years studying what […]
For so many years, funeral service has been what we like to call a “business card profession.” What this means is that many funeral professionals in the past (and still even now) would rely on their business cards to be their primary networking tool or marketing method. Think about it — 10 years ago when […]
Can you believe that we are nearly two months into the start of 2017?! It seems like just yesterday we were mapping out our New Year’s resolutions and creating a game plan for a happier, more successful year of funerals. But now it’s mid-February and most of us have come face-to-face with what I like […]
The funeral profession has gone through a lot of changes over the last 10 years. Between the rising trend of cremation, the importance of online funeral products like websites and social media pages, and even the shift in the needs of today’s families, it’s hard to believe that the next 10 years could shake up […]
Obituaries have always been an essential part of the funeral process… families contact your funeral home after a loved one passes away, you begin working together to plan out the details of the service, you write out the obituary, and then you host the funeral. It’s just how things have always been done. But do […]
There are a number of definitive “best practices” out there that funeral directors swear by when it comes to planning funerals. Whether it’s a piece of advice, a rule they’ve created, or even a tried-and-true method they’ve developed over the years, they are dead set that their way is the only way… that is, until […]
Every funeral professional knows the basics of small-business marketing. You need to have a social media presence, you should have a solid advertising game plan, and you need to develop good relationships so that you can gather as many referrals as possible. But if you think that’s all it takes to stand out it today’s […]
Sometimes it might feel like it’s impossible to stand out from the competition in the funeral profession. Maybe you’ve come to the conclusion that your families are just price shoppers. Or maybe you just think families in your community are always going to chose the funeral home they’ve always gone to, which may or may […]
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