The funeral profession is a competitive business. You’re constantly competing with other local funeral homes for your families’ business, you’re competing with the market to bring your families value in an affordable way, and you’re competing with the ever-changing wants and needs of today’s families, which can can ultimately decide the future of the funeral […]
We may still be a few months out from Halloween, but that’s not stopping a terrifying, haunting figure from floating around the funeral profession. No, we’re not talking about spirits, ghosts, or any of the other frightening beings that families think wander around the halls of your funeral home. We’re talking about something much scarier. […]
When you work in the funeral profession, you often get asked the same kind of question from family and friends who are fascinated by our jobs: “How do you cope with people grieving every day? Isn’t it depressing?” While most people think of funerals as a time of mourning, grieving or sadness, funeral professionals know […]
Funeral professionals have relied on the same tried-and-true methods for years—bringing families into your funeral home through word-of-mouth recommendations or counting on the basic name recognition that comes with having a small, local business. And because these ways of attracting families have always worked fine in the past, you may have never really had a […]
Funeral professionals often have a pretty special relationship with their local communities. If you’re like many other privately owned funeral homes, you’ve likely been in the area for many generations. You live alongside the people that come in and out of your funeral home, you know a lot of the families you work with personally, […]
Here in the funeral profession, we have a lot of, uh… passionate feelings about cremation. Many families come into a funeral home totally uneducated about what a funeral service can provide them and clueless about what options they have. So, they choose the cheapest option they’re presented with – direct cremation. Viewing service before the […]
A great American novel once said “you’ll never really understand a person until you consider his point of view… until you climb into his skin and walk around in it.” And this couldn’t be anymore true for marketing your funeral home, too. If you take a walk in a Baby Boomer’s shoes, there’s a lot […]
So, you’re a funeral professional, and you’ve got a pretty good idea of what makes your products and services valuable to your families. And if you’re really good at what you do, you’ve probably memorized the value statements for all of your products and know how to pitch your families on just about everything. But […]
As a business-minded funeral professional, you know what types of features your funeral home website needs to help you grow your business. But do you know what information and tools your families crave the most? Finding out the specifics of what your families are looking for from your funeral home website requires a lot of […]
Here at funeralOne, we believe that a funeral should be a unique, one-of-a-kind celebration of life… that’s not a secret to anyone who knows us. From our websites to our products, we reject the idea of a boring, templated funeral that feels the same as every other service you’ve been to. Instead, we believe every […]
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