Funeral Personalization

Why Everything You Know About Funeral Personalization Is Wrong

About 15 years ago, I had the privilege of being involved with a Batesville research project called the “Funeral of the Future.” One of the most important findings that came out that project was that less than 5% of all funerals were personalized in any meaningful way. We reached that insight by asking funeral homes […]

VIDEO: A Tribute to the Victims & Heroes of The Boston Marathon

  On Monday, April 15th the unthinkable happened. Hours after the first runners passed the finish line, a bomb exploded at the Boston Marathon, killing three and injuring more than 183 innocent people. We’d like to take this opportunity to remember and honor those who were injured or lost their lives during this tragic event – […]

4 Personalization Tips We Can Learn From TLC’s “Best Funeral Ever”

What happens when you put a grieving family, young, snappy funeral planners and tens of thousands of dollars in one room? The #BestFuneralEver of course! On Sunday night, TLC – the mecca of ridiculously dramatic shows such as Honey Boo Boo  – took on the most misunderstood, under appreciated, negatively viewed profession in the world… […]

Why Isn’t Funeral Personalization Being Driven by Funeral Directors?

  A few weeks ago an article on funeral personalization made the national news about the “King of Beers.” I found it deeply concerning, but not for the reasons you probably think! Here is a quick re-cap: a man from Louisiana requested that he be buried in a casket adorned with the logo of a […]

5 Sure-Fire Ways to Provide More Value to Your Families

  Are you looking for ways to provide more value to your families, but aren’t sure how? If so, you’re not alone. In fact, almost 60% of funeral professionals see service value as a challenge for them. So what is your plan of attack to provide more value? You might think you need months of […]

Life Tributes Summer 2012 Release

  We’re excited to announce that the Life Tributes Summer 2012 Release is now available for download. It’s packed with exciting new features and improvements! Here are the Life Tributes Summer 2012 Release updates:  New Stunning Cinematic Intros Preview each of these intros by clicking on them below.   400+ New Background Music Choices With more […]

5 Unique Final Resting Places in the Funeral Service

After the celebration of life at the funeral service, your families go to their final resting place. Families around the world have chosen some of the wildest places on Earth to be buried – from underwater, to a 16-mile underground tunnel. Here are some of the most amazing, unique cemeteries from all around the world: […]

Funeral Webcasting: What’s All the Fuss About?

  When Marine Nicholas Uzenski passed away while serving in Afghanistan, his father, former Marine William Uzenski, wanted his colleagues in Afghanistan to be a part of the service somehow. So, he chose to webcast it. The result? Family and friends gathered to view the webcasted service in nearly 80 cities and 4 countries. Talk […]

The Ultimate Guide to Serving Baby Boomers

“There is only one boss. The customer. And he can fire everybody in the company… simply by spending his money somewhere else.” – Sam Walton, Founder of Wal-Mart   The 2010 Census reports that there are currently 79 million Baby Boomers in the U.S. – making up 26% of our population. With an increasing number […]

4 Ways Personalized Funeral Services Can Help Your Business

    Nearly one out of every five people report that the last funeral service they attended was “routine, it could have been anyone in the casket.”   As a funeral practitioner, chances are, you don’t want your services creating those kinds of experiences. Instead, you want to create meaningful services that truly reflect the […]