Have you ever dreamed of wearing one less hat at your funeral home? And wouldn’t it feel like a gift from the gods to not stress so much about your bottom line? If these worries are on your mind, it’s always important to first and foremost take care of yourself and manage your stress levels […]
As a funeral director, there are PLENTY of hats to wear when serving your client families. And in today’s times, the technology hat is becoming a more and more important one to wear. For many, technology might not be your strong suit at your funeral home. In fact, according to our survey at ICCFA this […]
Ahhh, sweet summer time. A time where everyone feels more relaxed, more open, and more in touch with nature (at least we hope so!). Why not invite those sweet summer vibes into your funeral home, so that your families can benefit from this healing energy? Here are 17 summer-inspired funeral personalization ideas we have for […]
As a funeral professional, you work hard to support your families through some of the most stressful and emotionally draining days of their lives. And while a beautiful funeral service will always help them to heal, mourn or even celebrate the life of a loved one, for most people, their grieving process can continue to […]
It’s no secret, it’s not always easy to get grieving family members or friends to talk about their loved ones. They are emotional. They are stressed. They just want to go home and hide under the covers pretending this hasn’t happened. Yet, by asking the right questions, you can discover more about a person’s hobbies, […]
When it comes right down to it, the role of a funeral professional is to help support families during their time of loss. We do this personally, by helping to plan a beautiful service that is reflective of the life that they are celebrating. And we do it second-hand, by helping connect friends and families […]
Most funeral professionals vastly underestimate the power of their funeral home’s website. Sure, your website is a convenient tool to share things like contact information, office hours and a quick overview of what you do. But more than that, your website has the power to attract families who have never heard of your funeral home, […]
Christmas and remembrance go hand-in-hand. When we talk about the “true reason for the season,” many of these reasons are steeped in holiday remembrance: Family traditions that have carried over generation to generation, stories of holiday pastimes that are told around the fireplace, and even meals and movies shared that carry a special significance. So […]
Funeral directors tend to have a steep grudge against online marketing. But they’re not the only ones… any community-based business that thrives on face-to-face service and creating experiences is going to be hesitant about the importance of marketing themselves on the internet. After all, your families are your customers, and they live right down the […]
Small town communities are making a comeback. For the last decade, the local-made, hometown shop owner has been struggling to keep up with the eCommerce giants of the world who enticed shoppers with things like two-day shipping and bottom-dollar prices. (We’re looking at you, Amazon and Walmart.com.) But it seems as though the cracks in […]
Get our latest articles delivered to your email inbox!
