Imagine this: Your funeral home creates a flawless, stupidly simple way for families to research, browse and even plan their funeral, right from your website. The solution you create is so simple that families don’t even need to pick up the phone to call you. Everything they need to know is right there for them. […]
With all the amazing, interesting and sometimes even strange funeral traditions around the world, it’s safe to say these cultures can inspire us when it comes to funeral personalization. And as a funeral home employee, we know you’re always looking for different and unique ways to help your families celebrate life. So why not broaden […]
Recently, I came across a rant on Facebook where a good friend of mine was complaining about the lack of care he experienced at funeral service he attended. The sad part is, I see posts like these on a monthly, if not weekly basis. The one thing that I find hard to understand here is […]
Ever heard the saying “it’s the little things that count”? Well, not only is that true in life, but it’s also true for your funeral home website. You may not be able to grasp the idea that one small change made to your funeral home website could substantially increase the number of families you attract […]
This week, the FuneralOne team is down in Nashville, Tennessee for the annual National Funeral Directors Association (NFDA) conference. While many of the leading funeral professionals from around the world will be gathering this week to share the latest and greatest industry happenings, we understand that not everyone could make it to this year’s convention. Luckily for […]
From my personal experience, I think it’s safe to say that the funeral profession is one of the most misunderstood businesses out there. It could be because of our country’s negative feelings towards death. Or, it could be because of all the horror stories we read about on the Internet of funeral homes misplacing bodies, […]
Have you ever wondered what families really think when they land on your funeral home website? There’s a certain mood the colors, imagery, content, and layout your website can create for families. And if the elements of your website aren’t engaging families, then there’s a good chance they’re turning them away. Find out if your […]
As an employee in the service industry (food service industry, to be exact), I make it my personal responsibility to go above and beyond for every table that walks through my restaurant’s doors. But the other day, something interesting happened to me. After greeting a table and making small talk with them, my manager took […]
Myth: I’m a funeral director and no one wants to read any blogs, articles or social media posts I write. Truth: You’re a funeral director and anyone who is going through one of the most difficult times in their life (the loss of a loved one) will benefit from the content you write… if you […]
One of the biggest weaknesses in funeral service, to me, is our lack of understanding of our customers. Sure, there is research out there, but surely not enough. And until we do start to invest more time and money into research, we’re going to continue missing the boat on some big opportunities for each of […]
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