How To Attract 278% More Families To Your Funeral Home Website


Ever heard the saying “it’s the little things that count”?

Well, not only is that true in life, but it’s also true for your funeral home website.

You may not be able to grasp the idea that one small change made to your funeral home website could substantially increase the number of families you attract just yet. But believe it or not, even the slightest tweak in design or content on your site could mean more visitors, more families, and more revenue for your funeral home.

Don’t believe us? Check out how these 5 small tweaks (backed by scientific statistics) can make to your website to start attract more families today:

#1: Most users scan your website content in an F-shaped reading pattern.


Knowing that your funeral home’s website visitors will scan your page in an F-shaped pattern (and do it in a matter of seconds), it’s a good idea to format your most important content and calls-to-action in this pattern. That way, you can ensure that your visitors will see them (and hopefully click them, too).

#2: Our brains process visual information 60,000 times faster than text.

It’s no secret that website visitors love video. That’s because our brains are wired to process visual information faster and better than text. So why not ditch the long-winded text for an engaging video that describes your products and services? Not only will your visitors pay attention to what you have to say (they’re four times more likely to pay attention to your content when it’s presented in the form of video rather than simply reading it), but they’ll also be more likely to convert into paying customer. In fact, studies show that visitors who view product videos are 85% more likely to buy than visitors who do not.

Check out this video Schoedinger Funeral and Cremation Services leverages show potential families what makes them unique:

#3: 57% of visitors abandon a website if it takes more than three seconds to load.


Sure, your website might look good – but does it function well, too? If your website hasn’t been updated or re-designed in ages, chances are some elements on it could be effecting your website loading time. To make sure your website’s loading time isn’t affecting your visitor’s behavior, be sure to test out your page speed on Google.

#4: Nearly 42% of website visitors land on a funeral home’s website from search engines.

Where’s the first place you go when you’re looking for a product or service? Probably Google, right? Well, the same goes for your potential families. In fact, our website data shows that almost half of your website visitors find you on Google. If your funeral home website isn’t using search engine optimization (SEO) to show up on the first page, you could be missing out on a huge opportunity for website traffic. In fact, 75% of Internet users never scroll past the first page of search results. Need some tips for SEO optimizing your website? Check them out here.

#5: 46% of shoppers reported they exclusively use their mobile device to conduct pre-purchase research for local products and services.

Nobody knows where they’ll be when a death of a loved one occurs, and that’s why your funeral home’s website should be mobile optimized. This way, the content on your funeral home website is viewable on tablets, smartphones, and any size desktop computer screen. Since most people do product research on their mobile phones, it’s imperative that they can view your funeral home website on their phone. And when they do,  59% of them will visit your business, while 61% of them will call. Talk about opportunities!

The right website can make all the difference.

Want to learn how you can transform your business with the right funeral home website? Get a free demo of the all-in-one f1Connect website platform by clicking here or calling us at 800-798-2575, ext. 5.

What small tweaks have you made to your website that have been successful? Tell us in the comments below!


Joe Joachim


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  1. denise edmisten

    Please read

  2. funeralOne Blog » Blog Archive Why Increasing Your Pre-Need Leads Is Easier Than You Think – funeralOne Blog

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