I’m a firm believer in supporting local businesses. And thanks to all of the new technology (and Internet) tools out there, it’s never been easier to attract new customers as easily as the “big guys” do. But recently, I’ve realized that many small businesses aren’t making it very easy for themselves to earn new customers. […]
OK, someone needs to say it… most funeral home advertising sucks! Phew, glad I got that out. But seriously, funeral homes have a (well deserved) poor reputation when it comes to promoting their business. Whether its creating a bad advertisement that’s boring and depressing, or skipping out on marketing and advertising altogether, some funeral homes […]
I know what you’re thinking. Apple? Really? You’re probably saying: “I’m dealing with the emotions of families who have lost loved ones and have truly major concerns on their minds! How do I apply learnings from a brand that sells computers and phones to my funeral home?” Believe it or not, there’s a lot the […]
Most business owners would agree that one of the most important pieces of information consumers want during the buying process is price. So why are funeral home owners refraining from putting their pricing on their website? Although I have heard numerous reasons why funeral service pricing should not be placed on your website, it has […]
When you see the word “cremation”, what thoughts come to mind? For most funeral directors I know, those thoughts are probably negative ones. But why is that? Why is it that after all of these years, “cremation” is frowned upon like a swear word, leaving an uncomfortable silence in any conversation it comes up in? […]
It’s funny, when funeralOne gave me another guest blogging assignment, I was flattered. But given the topic (we determined it was, in a way, sort of a “Rah-Rah” piece on the funeral industry), I thought it’d be a good follow-up to my previous blog post on the bleak future prospects of funeral service. After reading […]
Funeral service is lucky. Why, you ask? Well, there are many reasons why it’s a good time to be a funeral director (if you’re innovative and open to change, of course). But most importantly, we’re lucky because we get to market our products and service to the best generation out there: the Baby Boomers. Boomers […]
If I had a nickel for every time I heard that funeral service is a relationship-based industry I would (of course) be a rich man! Our historical experience has shown that relationship building with our traditional communities has been effective, but I fear we have invested in those relationships at the expense of many others […]
Without hesitation, the answer to that question is yes. The truth is, some funeral home marketing has gotten so bad that if you search for “worst funeral advertisement,” you’re going to get 2.6 MILLION results (and I must say, some of the results are quite interesting to say the least)! Even if you […]
“It’s not what I wanted to hear, but what I needed to know.” – Terri Clark, country singer I imagine you’ve looked at your own financial reports and forecasts and made a grim discovery. You aren’t depending on me for the news, are you? Traditional burials are down. Direct cremations are up. Average revenue […]
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