Although the title might be pun-y, we take the success of funeral home websites pretty seriously here at f1. In fact, we recently read that 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design. How’s that for important? All that being said, giving your funeral home website […]
Batesville Masters Club member Dave Shank was a Kansas funeral director for nearly two decades, so it comes as no surprise that he has distinct habits and principles that have guided him in his career. At ICCFA, Dave shared with us his favorite guiding principles of excellence, based on the book ‘Winners Always Quit’, by […]
Funeral service is changing, that’s for darn sure. There is a lot of talk about this on the interwebs, but a lot of that talk says that our profession is changing because our customer is changing. This is true. But what if we showed the world that the funeral profession is changing because we WANT […]
Humans have an inherent desire to celebrate a life lived and share their loved one’s story with one another. Yet, the “no service” mentality is taking hold in funeral planning. By abandoning the ritual and tradition of family and friends gathering to share memories and help each other grieve, they are ignoring the real value […]
Funeral professionals are constantly looking for better, faster ways to connect with the families in their community. I’m sure if you had it your way, families would understand the value of the services that you provide and why you’re the best choice to care for their loved one long before they actually needed your services. […]
Here on the funeralOne blog, we always love the end of the year… not because it’s the crazy busy season in the funeral profession, or because all the holiday hullabaloo is about to start. (Everyone say it together: “We’ll get through it!”) We love the end of the year because it’s the time when everyone […]
In the world of internet success, there is no level higher than “going viral.” Whether it’s a blog post that’s been read by millions, a YouTube video that was shared around to everyone in your office, or even a picture on Facebook that earns hundreds of likes… going viral is the ultimate trophy when it […]
There are some things we can never depend on the movies to get right… all those car chase scenes where the roadster flips three times, lands on its wheels from four stories up, and just keeps on cruising at 120 MPH? Yeah, right. And what about how every professional from architects to attorneys represent a […]
For most people, the holidays are a time of family, friends, good food and celebration. But if you’re in the business of funerals, the words “holidays” and “Christmas” might make your shoulders tense up, your palms sweaty, and your stomach tingly. Yep, it’s true. Thanks to a strange phenomena that science still can’t explain, more […]
Every funeral professional knows the basics of small-business marketing. You need to have a social media presence, you should have a solid advertising game plan, and you need to develop good relationships so that you can gather as many referrals as possible. But if you think that’s all it takes to stand out it today’s […]
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