As 2017 has officially come to a close, there’s no better exercise than to reflect on the past twelve months — skills acquired, discoveries made, lessons learned. What has made 2017 unique? What have we gained in the previous year that we can use to make the next year even better?

In that spirit, funeral professionals hoping to have a successful 2018 have much to glean from consumer trends that made an impact this past year. With twelve months of consumer behavior to examine and learn from, this end-of-the-year reflection is key for creating a plan that will make next year one of top-notch service and professional growth.

Sources:

www.nfda.org/news/statistics
https://www.bigcommerce.com/blog/ecommerce-trends/
https://www.godaddy.com/garage/wp-content/uploads/2015/09/GoDaddy-Global-Small-Business-Report-2015.pdf
https://espresso.digital/small-business-website-statistics/
https://www.statista.com/statistics/241552/share-of-global-population-using-facebook-by-region/
https://www.getambassador.com/blog/social-customer-service-infographic
http://www.pewinternet.org/2016/11/11/social-media-update-2016/

Rochelle Rietow

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