This is a time of the greatest change our society has seen in a long time. And you’re a part of it…

As a matter of fact, you’re SHAPING it, funeral professional.

How are you planning on showing up in the wake of a new normal, a new way?

Here are 7 traits to adopt during the COVID-19 recovery:

Embracing

The only way to be a part of the future, is to embrace it. Anything else is nonsensical at this point. Industries all around the world are being asked to embrace a new way of being. It’s a divine invitation, and we must follow it. 

Say it with me: “These are chaotic times, but they have given us a new lense to look at how we can best serve our client families.”

Compassionate

A business designed with heart is a business designed for success. Instead of allowing the fear of the intensity and disruption to creep in, can you lean in a little more into service? What would happen if you did? What would you lose? What would you gain? There’s only one way to find out…

Say it with me: “How can I be of MORE service now?”

Resilient

Resilience is meeting challenges with your game face. It’s being able to look a curveball in the eye and know that you got this. How do you get your funeral business there? Putting into place structures and systems that follow a lot of the principles in this blog: human focused, adaptable, compassionate. Find out what that means for you, and act… now!

Say it with me: “What systems can we put in place, so that our business can get more comfortable with not knowing, and thrive within an ever changing environment?”

Adaptable

If it’s not working, it’s time to do something about it. If your old services don’t fit the new needs of the market, it’s time to kick em’. This is a nonsensical time, but if met with adaptability (and some faith), magic can and will ensue. 

Say it with me: “I recognize the needs of our families have changed over the last few months, and new needs and desires are emerging. With this recognition, I am committed to a new focus that starts with the needs of our families and keeps our business resilient.”

Creative

What makes a funeral business creative is that it doesn’t conform to what everyone else is doing, only because that’s how it’s always been done. It’s not time to fit in right now. It’s time to be the leader of the new normal. So get your creative juices flowing, and let’s do this.

Say it with me: “As we navigate this new normal in the funeral profession, I am committed to shaping the future, rather than waiting for it.”

Accelerating

Have you been needing a certain “push” to make some moves in your funeral business? Well, here’s a big one for you! Treating the COVID-19 crisis as an accelerator is the most sure-fire way to come out of it with a lot of lessons and gifts.

Say it with me: “This crisis is finally forcing us to make changes that we have been procrastinating.”

Executing

I know, it’s not easy to be a frontline worker while also trying to execute new things through a time of crisis – but it IS possible. Use this as a time to execute change and transformation within your business, and also within yourself. 

Say it with me: “Our capacity to successfully create, embrace and execute in light of this crisis has become more important than any other aspect of our business.”

What traits would you add to the list? Tell us in the comments below!

Rochelle Rietow

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