When a loved one passes away, the first thing families do is an online search to find a funeral home to hold services. You know the drill. That means your online funeral home brand is incredibly important.There are 1.3 million funeral searches every month on Google, so the first impression is everything to a customer […]
One of the greatest challenges in funeral marketing today is how to stay relevant to the ever-changing needs of client families. With more choices and more communication channels, standing out among a sea of funeral homes comes with lots of work. At the 2018 ICCFA Convention, Kim Butler, the marketing rockstar behind TheURL Dr.com, shared […]
We are bound by what we believe. What we choose to believe creates our reality. I read about this all the time in self improvement books, but I just recently discovered the power of your mindset when it comes to funeral marketing. A few weeks ago, we compared the perspective of client families’ to those […]
One thing we’re always excited for when the ICCFA convention rolls around is the opportunity to seek new inspiration, learn and grow. This year, #1 bestselling author, Erik Qualman’s session, “Socialnomics: Winning Customers’ Hearts, Minds & Wallets in a Wi-Fi World” was one we couldn’t miss! Read on for our key insights. In this digital-age […]
When shopping around for a service and comparing prices, consumers no longer enter a store as a first step. They go online. In fact, almost three-quarters (72%) of shoppers start their buying process on the internet, and 36% of people will spend at least a half hour on that digital research. But what is it […]
Most funeral professionals vastly underestimate the power of their funeral home’s website. Sure, your website is a convenient tool to share things like contact information, office hours and a quick overview of what you do. But more than that, your website has the power to attract families who have never heard of your funeral home, […]
There are few things in the funeral profession that are less forgivable than a bad funeral home website. Scary black fonts, cheesy funeral director photos, confusing service descriptions… they might as well be a unique form of funeral service sin that prevent even the most talented funeral professionals from gaining salvation amongst families. So today, […]
When it comes to creating beautiful, effective funeral websites, we aren’t ashamed to say that funeralOne is one of the best companies out there (and we aren’t shy about sharing the stories that back up our claims). But we didn’t just start creating amazing funeral home websites overnight… we’ve spent years and years studying what […]
For so many years, funeral service has been what we like to call a “business card profession.” What this means is that many funeral professionals in the past (and still even now) would rely on their business cards to be their primary networking tool or marketing method. Think about it — 10 years ago when […]
Can you believe that we are nearly two months into the start of 2017?! It seems like just yesterday we were mapping out our New Year’s resolutions and creating a game plan for a happier, more successful year of funerals. But now it’s mid-February and most of us have come face-to-face with what I like […]
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