One of the greatest challenges in funeral marketing today is how to stay relevant to the ever-changing needs of client families. With more choices and more communication channels, standing out among a sea of funeral homes comes with lots of work. At the 2018 ICCFA Convention, Kim Butler, the marketing rockstar behind TheURL Dr.com, shared […]
We want to let you in on a famous funeralOne secret of ours… When it comes to the success of a funeral home website, you can tell whether or not a website is of value to families just by looking at one page. No, it’s not the pricing page, the products page, or even the […]
There are few things in the funeral profession that are less forgivable than a bad funeral home website. Scary black fonts, cheesy funeral director photos, confusing service descriptions… they might as well be a unique form of funeral service sin that prevent even the most talented funeral professionals from gaining salvation amongst families. So today, […]
When it comes to creating beautiful, effective funeral websites, we aren’t ashamed to say that funeralOne is one of the best companies out there (and we aren’t shy about sharing the stories that back up our claims). But we didn’t just start creating amazing funeral home websites overnight… we’ve spent years and years studying what […]
Funeral professionals (and business professionals, in general) constantly underestimate the power and importance of blogging. Sure, to you it may seem like one more task on your mile-long to do list, or one more step you have to take in the digital space in order to keep up with today’s changing families. But the truth […]
Earlier this week, we wrote a blog post highlighting some of the top funeral homes in the country that are just killing it at what they do… and yes, we used the same horrible pun in that post, too. (We can’t help it!) But all joking aside… It’s awesome to be able to take a […]
Funeral professionals often have a pretty special relationship with their local communities. If you’re like many other privately owned funeral homes, you’ve likely been in the area for many generations. You live alongside the people that come in and out of your funeral home, you know a lot of the families you work with personally, […]
We talk a lot about the importance of a great funeral home website when it comes to reaching families and adding value to your services. And it’s not just because we create websites, but because we understand how completely essential they are for connecting with your families. But having an easy-to-navigate, educational website is important […]
We’ve said it time and time again ﹘ the world of funerals is changing. You’ve probably seen it yourself… every day, less traditional families are coming into your funeral home looking for something different and more personal. The traditional pitch that you’ve always given? A new, younger audience has already read it on every other […]
As a business-minded funeral professional, you know what types of features your funeral home website needs to help you grow your business. But do you know what information and tools your families crave the most? Finding out the specifics of what your families are looking for from your funeral home website requires a lot of […]
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