View image | gettyimages.com Most people ﹘ outside of funeral directors, of course ﹘ do not realize just how much arranging, set-up, care, sweat and passion goes into planning the perfect funeral service. You can’t help but put a little heart and soul into every service you plan for a family, and you truly put […]
What happens when your market changes faster than you can keep up? The most obvious answer: mistakes are bound to be made. Lot’s of them. And experts have predicted that there are plenty of mistakes that funeral service, as a whole, could make if we don’t change our ways sooner than later. What are these […]
“Well, their grandparents came to us, and their parents came to us, so when the need arises, they’ll come to us, too.” “Why brand ourselves or get out into the community, they know who we are and what we do. It’s just not important.” “All our marketing is word of mouth.” Any of these statements […]
Over the past 10 years, I’ve been fortunate enough to meet a lot of remarkably successful funeral directors and funeral home owners and how they’ve achieved success. While there’s no magic formula to success, but if you focus on committing to one (or better yet, all) of these easy, actionable statements, I can promise […]
It’s the beginning of the new year, and what better way to start it off than with 12 awesomely inspiring quotes that will motivate you for what’s to come?! Read them, share them, post them on your wall… but most of all, think about how these quotes can propel you into action! Enjoy! Tweet […]
Are you in danger of becoming irrelevant? Sometimes it’s easy to fall down that slippery slope. Countless funeral organizations have achieved this dubious distinction. Here are the warning signs of becoming irrelevant: Facilities are outdated and tired looking Staff are disengaged, marking time and unmotivated More time is spent whining than doing Making the […]
Do you consider yourself or your funeral business to be creative? Lots of people say they’re not – yet, as human beings, we are all creative thinkers, and problem solvers. After all, a big part of crafting a one-of-a-kind funeral service or online memorial is being creative. I’ve put together some fun resources and […]
After the celebration of life at the funeral service, your families go to their final resting place. Families around the world have chosen some of the wildest places on Earth to be buried – from underwater, to a 16-mile underground tunnel. Here are some of the most amazing, unique cemeteries from all around the world: […]
“It is by spending oneself that one becomes rich.” ~Sarah Bernhardt I believe – and you may as well – that helping and supporting others is a necessary part of your funeral business.” Sarah Bernhardt, who was considered to be “the most famous actress the world has ever known” in the 1870’s once said “It is […]
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