Even in the best of times, it can be challenging to ensure every single family you serve feels as if they were able to fully honor their loved one at the end of life. During a pandemic, that flipped death care norms upside down. Circa 2020 and beyond, offering this opportunity was nearly impossible for […]
As 2017 has officially come to a close, there’s no better exercise than to reflect on the past twelve months — skills acquired, discoveries made, lessons learned. What has made 2017 unique? What have we gained in the previous year that we can use to make the next year even better? In that spirit, funeral […]
It’s tempting to dedicate the last few weeks of December to New Year’s Resolutions and lining up your goals for the New Year ahead. But there’s one essential step that you can’t skip out on between wrapping up 2017 and kicking off 2018 with a bang… Before you start creating your January productivity checklists and […]
When you think about it, the funeral profession and the hotel industry have quite a bit in common. Both are full of professionals who’ve dedicated their lives to delivering unforgettable experiences to the customers they serve. Both typically only have one event or one interaction with customers to make a lasting impression. And both have […]
“In this world, nothing can be said to be certain, except death and taxes.” – Benjamin Franklin Well, Ben, I am uncertain about that these days! While death and taxes are here to stay, how we deal with those two certainties certainly has changed. No longer does it seem strange or uncomfortable to ditch the […]
There’s nothing like the start of a new year to give businesses a clean slate. Along with a budget reset, the turning of the calendar page signals a time to refresh everything else, including your marketing efforts and the services you offer. It’s hard to miss the ubiquitous list articles in virtually every industry, detailing […]
If you ask funeral professionals what the biggest threat is that’s facing their profession, 9 times out of 10 you will likely get cremation as your answer. In the last few years alone, funeral directors have seen cremation rise from a second-choice funeral service option to families’ most popular pick for end-of-life services… and that […]
What will the funeral profession look like in 10, or even 20 years? Well, that’s hard to tell… Think about 20 years ago, before the advent of the web, or Google, or cell phones. Oh, how different customer experience (and life) was then! Looking at just how much of the landscape of the funeral profession […]
Death is not a one-size-fits-all topic… especially when it comes to today’s families. While funeral professionals of the past may have been able to rely on the idea that a funeral was a “necessary tradition,” today’s families simply don’t share those same feelings. In fact, because most generations that are taking over the funeral planning […]
It’s gotten to the point where explaining that the funeral industry is changing has become unnecessary… Just look at everything that’s going on; the advent of social media, the rising popularity of cremation, green burials, and so on. Another thing we’re seeing shift? The way that families respond to death. According to Don Morris, M.Ed, […]
Get our latest articles delivered to your email inbox!
