When a loved one passes away, the first thing families do is an online search to find a funeral home to hold services. You know the drill. That means your online funeral home brand is incredibly important.There are 1.3 million funeral searches every month on Google, so the first impression is everything to a customer […]
This year at NFDA, we challenged everyone to be the change — starting with what THEY thought was their biggest challenge in funerals. Attendees were asked to drop their ball into the tube that represented their biggest challenge, and these were the results… Now that we’ve identified our biggest pain points, it’s time to stop […]
We want to let you in on a famous funeralOne secret of ours… When it comes to the success of a funeral home website, you can tell whether or not a website is of value to families just by looking at one page. No, it’s not the pricing page, the products page, or even the […]
Most people have it all wrong when it comes to what they think of funeral directors. Trust me, after 16 years in the funeral profession, we’ve pretty much heard it all… from the mundane (funeral directors are dark, gloomy, creepy) to the outrageous (they’re vampires that sleep in coffins and only come out at night). […]
There are few things in the funeral profession that are less forgivable than a bad funeral home website. Scary black fonts, cheesy funeral director photos, confusing service descriptions… they might as well be a unique form of funeral service sin that prevent even the most talented funeral professionals from gaining salvation amongst families. So today, […]
I know what you’re thinking… “Another article on why Facebook is important? That’s old news.” And I don’t blame you. After all, this popular social media website has been around for 13 years now, and it seems as though everyone and their dog now has a Facebook page. But the truth of the matter is, […]
Last week, the funeralOne team was down in Nashville, Tennessee for the annual International Cemetery, Cremation and Funeral Association (ICCFA) conference! Not only is ICCFA one of our favorite events of the year because we get to meet with amazing funeral professionals from all over the world, but it also brings together some of the […]
For so many years, funeral service has been what we like to call a “business card profession.” What this means is that many funeral professionals in the past (and still even now) would rely on their business cards to be their primary networking tool or marketing method. Think about it — 10 years ago when […]
As soon as you enter the month of January, there is simply no escape from the topic of resolutions. Whether it’s defining personal goals for the upcoming year, or listing out the professional challenges that may be in the way of business success, it seems like everyone around us has a set plan for what […]
No business professional enjoys having to sell someone on the value of what they do. In an ideal world, all of the families in our community would fully understand the healing power that a funeral service can bring during a time of loss. They would be running to us, excited for the possibility to celebrate […]
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