Why Nobody’s Shopping On Your Funeral Ecommerce StoreAugust 8th, 2014
Is your funeral eCommerce store not getting the amount of traffic or sales you hoped for?
There’s probably several really good reasons behind the problem that may be hard for you to see without putting a virtual magnifying glass up to your store. Thankfully, that’s what we’re going to do today so we can catch the problems – and find the solutions – to all of your funeral eCommerce problems.
The best part? Most of these issues that are keeping you from increasing your sales are easier to fix than you think. Read on to put your store to the test!
Problem #1: No website traffic?
There’s only a few instances in your life when traffic is a good thing to have, and your funeral eCommerce store is one of them. No matter how amazing your products are or how pretty your website is, if you’re not using tactics like SEO, social media, mobile and social memorial websites to attract visitors to your store, you’re going to keep hearing crickets.
The solution: Without steady traffic coming in to your funeral eCommerce store, there are few opportunities for someone make a purchase. So how can you start attracting visitors? Here’s four tips to get you started:
Still looking for more in-depth advice on how to increase your traffic? Here’s your go-to guide for increasing traffic to any website.
Problem #2: Bad design and usability?
Steve Jobs once famously said “Design is not just what it looks like and feels like. Design is how it works.” And he was right – your funeral eCommerce store might be designed with pretty patterns and colors, but is it designed for your users? In other words, does your store make it easy for anyone to make a purchase in a few easy steps?
The solution: Here are some common design and usability issues most funeral eCommerce stores have, and how to solve them:
Problem #3: Not helpful?
When your website visitors are on your funeral eCommerce store, they expect you to be as helpful as possible when it comes to helping them find the right flowers or gifts. While you can’t physically be there to help them choose the perfect gift, you can build a website that’s just as helpful. When deciding how you can do that, ask yourself this: what questions would I have if I was purchasing flowers or gifts online? By putting yourself in your buyer’s shoes, you’ll end up finding out a lot of ways that you can improve your website to make it helpful for your visitors.
The solution: To make your funeral eCommerce store as helpful as possible, try Including some of these elements to help steer your visitors in the right direction:
To learn about more ways you can make your funeral eCommerce store helpful for families, check out this article – it’s packed with tons of tips.
Problem 4: Not trustworthy?
Have you ever walked into a store or restaurant that didn’t have a sign, customers, or any reviews online? Chances are you probably walked out because you didn’t know if you could trust the place. Just like in-person, there are signs online that can cause a potential customers to believe they can’t trust your funeral eCommerce store. In fact, all of the problem-solving we mentioned above will be completely wasted if your potential customers have any doubt as to the trustworthiness of your website.
The solution: How can you create a store that assures customers they can trust you? Follow the tips below!
Increase your funeral eCommerce sales today
After reading this article, hopefully you’ve found at least one way you can improve your funeral eCommerce store so you can start attracting new visitors and converting them into customers. If you have any questions or would like to learn about our free Sympathy Store plugin, talk with one of our website specialists by clicking here or giving us a call at 800-798-2575, ext. 5 today.
Or, as always, feel free to share your thoughts or post any questions you have in our comments below!