We are bound by what we believe. What we choose to believe creates our reality. I read about this all the time in self improvement books, but I just recently discovered the power of your mindset when it comes to funeral marketing. A few weeks ago, we compared the perspective of client families’ to those […]
Why is it that families choose cremation more often than they choose traditional funeral services? This – it’s the question of the decade, isn’t it? At ICCFA 2018, Doug Gober, president and owner of Gober Strategic Capital, believes he might have a hunch on why. According to Doug, this choice points to a larger dilemma […]
Even though we’re in the funeral profession, I think we all can admit that not many people jump up and down excitedly at the thought of setting foot in a funeral home. In reality, what might seem like a somewhat strange profession is actually a deeply rewarding one, full of opportunities to make an important […]
When shopping around for a service and comparing prices, consumers no longer enter a store as a first step. They go online. In fact, almost three-quarters (72%) of shoppers start their buying process on the internet, and 36% of people will spend at least a half hour on that digital research. But what is it […]
As 2017 has officially come to a close, there’s no better exercise than to reflect on the past twelve months — skills acquired, discoveries made, lessons learned. What has made 2017 unique? What have we gained in the previous year that we can use to make the next year even better? In that spirit, funeral […]
As funeral professionals, we all have one goal in common. Whether we’re creating beautiful products or websites for funeral homes, or working directly with families in need, our purpose is always the same: make the funeral process as easy and meaningful as possible for families experiencing a loss. It’s why we get up in the […]
No one gets cold-shouldered more than funeral professionals. In fact, it’s almost impressive just how good families are at ignoring the funeral profession all together… They drive past the funeral home on their way through town and look right past it. They spot one of the local funeral directors running errands and turn their head […]
Most people have it all wrong when it comes to what they think of funeral directors. Trust me, after 16 years in the funeral profession, we’ve pretty much heard it all… from the mundane (funeral directors are dark, gloomy, creepy) to the outrageous (they’re vampires that sleep in coffins and only come out at night). […]
When it comes to funerals, there seems to be a veil between what families think of the funeral process and what actually happens behind the scenes. Everything from the way that families view funeral professionals (“they’re crooks who are just out to make a buck”) to the value that they feel funerals provide (“they’re a […]
There’s nothing like the start of a new year to give businesses a clean slate. Along with a budget reset, the turning of the calendar page signals a time to refresh everything else, including your marketing efforts and the services you offer. It’s hard to miss the ubiquitous list articles in virtually every industry, detailing […]
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