Do you know how valuable social media really is to your funeral home’s brand? It wasn’t until 2012 when funeral homes started to finally realize how valuable it can really be. In fact, 52% of brands say social media is the top driver for relationship building/ brand engagement. That’s twice more effective than email, and […]
This week, the FuneralOne team is down in Nashville, Tennessee for the annual National Funeral Directors Association (NFDA) conference. While many of the leading funeral professionals from around the world will be gathering this week to share the latest and greatest industry happenings, we understand that not everyone could make it to this year’s convention. Luckily for […]
This week, the FuneralOne team is down in Nashville, Tennessee for the annual National Funeral Directors Association (NFDA) conference. While many of the leading funeral professionals from around the world will be gathering this week to share the latest and greatest industry happenings, we understand that not everyone could make it to this year’s convention. Luckily for […]
Myth: I’m a funeral director and no one wants to read any blogs, articles or social media posts I write. Truth: You’re a funeral director and anyone who is going through one of the most difficult times in their life (the loss of a loved one) will benefit from the content you write… if you […]
One of the biggest weaknesses in funeral service, to me, is our lack of understanding of our customers. Sure, there is research out there, but surely not enough. And until we do start to invest more time and money into research, we’re going to continue missing the boat on some big opportunities for each of […]
Every once in a while, I like to do a “spot check” on how the funeral profession is doing online. This usually involves doing a Google search for “funeral homes [insert city/state]” and clicking on every result I see on the first page. I like to see how many funeral homes have a professional website […]
Creating a great funeral social media strategy can be a challenge. That’s because there are so many different elements you need to consider. Whether you’re talking choosing the right social media sites, creating content or getting the timing right, there are a lot of moving parts. That’s why we’ve provided this comprehensive guide to the […]
The other day I read that 75% of families who visit a funeral home website to learn more about them don’t actually end up contacting the firm. Let’s take a minute to think about this stat. That means that only one out of every four people who visit your website end up finding what they’re […]
Last summer, we published a post questioning the quality of marketing in the funeral industry. It stirred up so much dust that it inspired a series of blog posts from some of the thought leaders in our industry such as Connecting Directors and Caleb Wilde. To help put an end to funeral marketing shame, we […]
Does the thought of marketing your funeral home online make you think of time, money and effort you don’t have? If so, you’re not alone. Many funeral homes mistakenly think that online funeral marketing is an expensive, complicated and challenging process. But the truth is, marketing your funeral home online won’t cost you a lot […]
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