Here in the funeral profession, we have a lot of, uh… passionate feelings about cremation. Many families come into a funeral home totally uneducated about what a funeral service can provide them and clueless about what options they have. So, they choose the cheapest option they’re presented with – direct cremation. Viewing service before the […]
A great American novel once said “you’ll never really understand a person until you consider his point of view… until you climb into his skin and walk around in it.” And this couldn’t be anymore true for marketing your funeral home, too. If you take a walk in a Baby Boomer’s shoes, there’s a lot […]
We talk a lot about the importance of a great funeral home website when it comes to reaching families and adding value to your services. And it’s not just because we create websites, but because we understand how completely essential they are for connecting with your families. But having an easy-to-navigate, educational website is important […]
View image | gettyimages.com The internet has changed the way that businesses do everything. A traditional storefront with your name on the sign used to be the only thing you needed to draw families in to your funeral home and build a good reputation in your community. But now you’re now expected to have social […]
Your website is one of the most important assets to your funeral home marketing. We’ve been saying it for years ﹘ if your families cannot find your website and services online, the chances of them seeking out your funeral home are slim. And while your funeral home may have an online presence, there is still […]
We all know how impactful online marketing can be for your funeral home. We’ve heard it time and time again ﹘ a good social media plan or an awesome website can help you attract more families than ever before. And it’s no exaggeration! While most families used to look to their local Yellow Pages or […]
This week, the FuneralOne team is down in Nashville, Tennessee for the annual National Funeral Directors Association (NFDA) conference. While many of the leading funeral professionals from around the world will be gathering this week to share the latest and greatest industry happenings, we understand that not everyone could make it to this year’s convention. Luckily for […]
Without hesitation, the answer to that question is yes. The truth is, some funeral home marketing has gotten so bad that if you search for “worst funeral advertisement,” you’re going to get 2.6 MILLION results (and I must say, some of the results are quite interesting to say the least)! Even if you […]
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