It’s time to make a bold statement: Customer service is the #1 most important aspect of any business. And the funeral profession is no exception. We see customer service as an art. Something that takes years to perfect and incorporate into your entire funeral business. And whether you’ve been in business for generations or for […]
Once upon a time, a funeral parlor was your living room. That was just 150 years ago. Now, funeral homes range from extensive, state-of-the-art facilities to stunningly beautiful parks to memorial temples. We’ve worked with thousands of funeral homes over the last 20 years and these are the 5 most beautiful funeral homes we’ve ever […]
The US Census tells us that by 2030, all Baby Boomers will be 65 or older. This means two things… One is that Boomers will want to be making decisions about their end-of-life wishes sooner than later. Two is that many of them will be planning and assisting with the passing of their family members, […]
When it comes to your funeral home website, it can be seen in two different ways. Some see their funeral home website as a “function” of the funeral home. Like flowers on the table, or decor in the home. Others see their funeral home website as a “service” element of their funeral home. We tend […]
Grief is a complex topic. It’s one we’re just honestly beginning to understand in our modern society. And the more we learn about and understand grief, the better we are able to support those who are going through it. I think we could all use a Grief 101 course, even if we’re not funeral directors […]
End-of-life wishes are never an easy conversation to navigate. However there are so many new tools, platforms and even card games (yes you read that right, keep reading to see what we mean) designed to make these conversations easier and more effective. We know striking up conversations on last wishes come with their own set […]
Personalized funeral services or celebrations of life are quickly becoming the biggest trend in funeral service. And… they have been for about 10 years now. Unless you’ve been hiding in a cave you should know this by now! It’s so known, in fact, that 71% of families don’t want a traditional funeral, according to one […]
Pet loss is an industry that deserves all deathcare workers’ attention. Why? You might ask. Not only is it an opportunity for creating another stream of revenue for your funeral business, but there’s more to the story. It seems that the opportunities to support families through the grieving of their pets is a largely untapped […]
Lesson #1: “Grief is one of the purest forms of love.” – Gabor S. Some people say that the level to which we love is the level to which we grieve. The more we love, the more at risk we are to dive deep into the ocean of grief when we lose our loved ones. […]
Everyone talks about getting your funeral home online. But when it comes to BUILDING your online audience, that’s a whole other story. Many funeral homes struggle to build and engage their audience on their social media. We’re here to tell you that it’s totally possible to have a large, engaged following on your social media […]
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