With COVID-19 hitting our industry pretty hard, it’s good to build a solid foundation of online funeral marketing to attract potential families. Now more than ever, families are going to find your funeral home online, so here are a few ideas to let your funeral home shine with your funeral marketing: 1. A clear and […]
The other day, I was doing some of my routine funeral industry research, and I was reminded of a statistic that absolutely blows my mind: “Most people would prefer to pre-plan a funeral, but only 33% do because they can’t find the information they need”. I don’t know about you, but to me, that’s a […]
Whether you’ve already admitted it or not, the funeral industry is in need of a re-birth. It’s an inevitable and necessary step for us to remain relevant to client families. Actually, it’s a necessary step for funeral homes to remain in business altogether. So how do we spark this rebirth? Well, the first step is […]
I’ve never really imagined myself to be the type to give someone a “Sympathy Gift”. And it wasn’t until I found myself facing the death of a family member, where I got to witness the true gift of Sympathy. My uncle was never really one you’d expect to be the sensitive and romantic type.. He […]
The Baby Boomers have been disrupting the funeral profession for years now, that’s no secret… With the most disposable income, accounting for nearly half of all retail sales, they are a force to be reckoned with. And many of them are looking to make sure their death is as beautiful as their life. That means […]
In this day and age, every business has to handle online reviews. Whether they’ve helped catapult your funeral business success or have been a huge wake up call for your business, reviews have the potential to do BIG things for you. In fact, today, 80% of consumers report that they rely on online reviews to […]
Happy Thanksgiving! We hope you’re enjoying delicious food and quality time with your loved ones on this holiday. As we gather, we also remember those who have passed and are no longer gracing our family table. We found 12 heartwarming tributes to share with your friends and family this Thanksgiving to help inspire you to […]
Are you leaving money on the table? This is a touchy and powerful question, for two reasons. One, we know you’re not in it for the money. And two, no one likes to hear their leaving money on the table! But… it’s good to bring your awareness to the aspects of your funeral home or […]
Planning a personalized funeral isn’t always the easiest play in the book. One of those reasons is because personalization means totally different things to both families and funeral directors alike. What makes one family’s heart sing, could be completely off base for a different one. So how do you offer services that truly resonate, while […]
Personalized funerals are the way of the future, there is no denying that. Sometimes it can be hard to know what direction to go with personalization, or exactly how to make an impact with the client families of today in a way that’s meaningful for them. Thankfully we have a big cup of clarity for […]
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