Growing up with a mostly Irish heritage, I remained quite distant from my family’s Irish ancestry. That was, until I experienced the death of a family member for the first time as an adult. I can still remember the day my Mother got the call that my Uncle had passed. She put down the phone, […]
How many times have you attended a workshop, went to a conference, or read a blog that talked about the lack of education families have around the world of funerals? We’ve written about it over a dozen times over the years, like here, here and here. If we’ve been pondering on this topic for years, […]
As a funeral professional, you’re no stranger to guiding families through their toughest times. But even the most seasoned professional can waiver when tasked with the unimaginable… helping a family cope with a child’s death. The loss of a child is immeasurable in magnitude. It’s every parent’s worst fear, and a subject nobody really wants […]
There’s one good thing about being stuck inside while it’s cold and there’s a pandemic: BOOKS. Although you might not have as much time as those who are stuck home unemployed, chances are, with less social functions to go to, you’ve got some time on your hands to become even more of an expert in […]
There is very little research circulating around on how families choose funeral homes. Without this information, how can we be empowered to make smart funeral marketing decisions? Although funeral industry consumers are still learning that they even have much of a choice when it comes to funeral services, it’s important to empower our consumers to […]
For centuries, St. Valentine has been associated with love and romance. While he might not be the first person you think to partner with for a funeral home workshop or event, the many ideas people have to share their feelings on February 14th can also be adapted to help your families celebrate the life of […]
Remember the good ole’ days when marketing your funeral home was as simple as putting an ad in the newspaper? Since the newspaper had everything you needed (national and community announcements, news, comics, gossip, opinions, classifieds, sports… etc.) everyone read it, and reaching your target audience was easy! Even though we still have newspapers, I […]
Last year was a rough year, I think we can all agree on that. We could all go for some inspiration and encouragement right about now as we land into 2021. When thinking about this year, one word comes to mind for all of us who have made it through: Champion. The word “Champion” is […]
The holidays are meant to be one of the most cheerful times of the year. But for families who have just lost a loved one, this time of the year can be the hardest for them… especially during times of social isolation. Feeling alone during the holidays can be one of the biggest hurdles someone […]
So, you’ve got a funeral home website. But is it any good? Is it helping you attract families? Answer their questions? Assist them in a time of need? If not…How can you improve it? Take this free quiz to find out (it will only take a few minutes!) Pro tip: Use a pen and paper […]
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