Anyone who is alive in a body is likely aware that every conceivable industry has undergone a digital revolution in recent years. Even the most old-fashioned businesses have websites and social media profiles (or at least they should!). Where’s it all going? Is some of this just a fad, a place-holder until we return to […]
Unless you’ve been hiding under a social media rock, you’ve probably heard about Death Cafés. A Death Café is an event where people hang out and talk about death and dying, usually at a coffee shop, and usually over coffee and treats. According to the official Death Café website, the official definition is: A group […]
Social media is THE marketing tool of the century. If you don’t already know that, here’s a whole collection of statistics on the importance of social media for business that show you the way. Now that we’re on the same page, let’s not waste any time and get into the best social media marketing tools […]
What’s social media marketing without an Instagram presence? Not much really, according to the experts. In fact, Instagram (in case you didn’t know) is the second largest social media platform, with an outstanding 84% engagement rate. With its ease of use, visually pleasing experience, and sheer number of users, it’s a no-brainer as to why […]
Have you ever sat and wondered if your funeral home website is actually doing it’s job? But… the idea of website metrics makes you cringe or want to run away? If data isn’t really your thing, but you’re genuinely interested in how your funeral home website is performing, you’ve come to the right place. Below, […]
Customer service is the foundation of any business. And funeral homes are no exception. The question, especially during a pandemic is: how can your funeral home’s team provide customer service in a rapidly evolving industry? The best person to ask about customer experience is the Customer Service King himself, Micah Solomon. Below, he offers up […]
As we begin to dry off our wings from the storm that was COVID, the air of change breathes new life into an industry full of death. The changes may not have come easily, but they’re here. And, they’re not going anywhere. At least we hope not. Below, we’ll cover some of the major shifts […]
It’s one thing to simply have a funeral home website. But it’s another thing to have a successful funeral home website that serves your client families and supports your business. And sadly, but truly, not many funeral home websites do that to this day. If you’re scratching your head and wondering what your families are […]
Although we’ve been conducting funerals for all of human history, the truth behind our modern practices is very much hidden in plain sight. For that reason, there are many misconceptions surrounding the funeral profession. This has led to many controversies over the industry as a whole. In reality, funerals are actually a pretty simple process, […]
I remember being so inspired after watching the modern day Batman movie (with Heath Ledger as the Joker, of course). I was inspired by the fact that an ordinary man, with no superpowers, was able to transform an entire city. Today, I want to talk about how you, a funeral professional, aren’t so different from […]
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