VIDEO: How Social Media Creates Authenticity in the Funeral Profession

Have you joined the social media bandwagon yet? If not, you could be missing out. In this informational video below, Al Creedy and funeralOne CEO,  Joe Joachim, discuss why social media is extremely valuable to the funeral profession. They talk about: – The impact Facebook and other social networks have on the funeral profession – […]

3 Ways to Use LinkedIn to Grow Your Funeral Business

Whether you are just getting the hang of social networking or have already dipped your toes in the water, there is always room for improving your online profiles to boost your funeral business. If you haven’t created a LinkedIn profile already, it is time to jump on the bandwagon. Though some may feel that LinkedIn […]

Funeral Social Media Marketing

5 Social Media & Funeral Marketing Examples You Can Actually Use

  Does social media marketing intimidate or confuse you? Do you wonder if social media is even important for the funeral profession? If you find yourself thinking that way, you’ve come to the right place. Many funeral professionals still aren’t sure how to interact with their virtual communities on Facebook. Or, they still haven’t taken […]

The Olympic Medalist’s Guide: Social Media for the Funeral Profession

  This past Sunday marked the last day of the 2012 Olympics. Similar to funeral service, the Olympics are one the world’s oldest traditions known to date.  And, like the Olympics, social media for the funeral profession has helped families feel more connected to your firm than ever before. Better known in the Twittersphere as […]

Social Memorial Websites: Why Losing 2 Friends Made Me Realize Their Value

Last weekend, I lost two of my very good friends. One was killed by a drunk driver. One was t-boned by someone who was texting and driving. These individuals were only 21 and 22 years old. They were young, ambitious people with big dreams, and many people in my community were affected by their deaths. […]

The Ultimate Guide to Serving Baby Boomers

“There is only one boss. The customer. And he can fire everybody in the company… simply by spending his money somewhere else.” – Sam Walton, Founder of Wal-Mart   The 2010 Census reports that there are currently 79 million Baby Boomers in the U.S. – making up 26% of our population. With an increasing number […]

Why Every Mortuary Should Have a Blog

I always get asked a lot of questions when I tell someone I work at a mortuary… and run their blog. People always ask: “What does a mortuary have to blog about?” – well, that’s a good question! I didn’t know exactly myself until I began working on the project several months ago with my CEO, […]

The Five Guys Guide to Funeral Marketing

A few months ago, I decided to try Five Guys for the first time. After hearing about how awesome their burgers were from practically everyone I knew, I gave in. When I walked into the restaurant, the first thing I noticed was floor-to-ceiling raving reviews on their burgers. Plastered everywhere were quotes from well-known sources […]

4 Secrets to Successfully Marketing Your Funeral Home on Facebook

Since the beginning of time (or since the launch of Facebook in 2004), connecting with customers through social media has been a continual learning process. But when the Facebook Timeline was released in January 2012, a new kind of interaction between customers and businesses was born. Companies like Coca-Cola, Ben & Jerry’s and Tela Flora […]

Social Memorial Websites: 5 Reasons Why They Make Your Families Happy

  I put myself in someone else’s shoes recently, and did my best to walk on their path. Carolyn is the mother of three teenaged boys, one of whom died just this past May, very unexpectedly, after being hit in the head with a softball during a league game. When I met with her the […]