One of the greatest challenges in funeral marketing today is how to stay relevant to the ever-changing needs of client families. With more choices and more communication channels, standing out among a sea of funeral homes comes with lots of work. At the 2018 ICCFA Convention, Kim Butler, the marketing rockstar behind TheURL Dr.com, shared […]
As 2017 has officially come to a close, there’s no better exercise than to reflect on the past twelve months — skills acquired, discoveries made, lessons learned. What has made 2017 unique? What have we gained in the previous year that we can use to make the next year even better? In that spirit, funeral […]
Ahhh, Labor Day. A time for grillin, chillin, and connecting with your families, positioning yourself as a leader in your community. “Wait, what?” is probably what you’re thinking. And that’s OK!. That’s why we’re here… to tell you how you can use Labor Day (and all holidays just like it) to create a unique relationship […]
Sometimes it might feel like it’s impossible to stand out from the competition in the funeral profession. Maybe you’ve come to the conclusion that your families are just price shoppers. Or maybe you just think families in your community are always going to chose the funeral home they’ve always gone to, which may or may […]
Gone are the days of families relying on newspapers, Yellow Pages ads and commercials to find the services they want to utilize. Today, people are online. They don’t watch TV, they stream Netflix. They don’t read the newspaper, they skim digital headlines. They don’t have a phonebook, they look businesses up on Google. If you […]
Funeral professionals (and business professionals, in general) constantly underestimate the power and importance of blogging. Sure, to you it may seem like one more task on your mile-long to do list, or one more step you have to take in the digital space in order to keep up with today’s changing families. But the truth […]
There’s a lot of talk about change and adaption here in the funeral profession. And by now, we’re sure that you’ve seen it for yourself… the families that walk into your funeral homes are changing every day, and growing to meet their changing needs is no longer something to consider ﹘ it’s a requirement. If […]
When speaking with funeral home owners and directors about our social media services, the question of whether to post obituaries on the funeral home’s Facebook page often comes up. Some folks think it is counterintuitive for Facebook users to Like an obituary (this is about to change as we explain below). But others believe that […]
It’s no secret that the funeral profession is changing. We see it when speaking with funeral professionals and vendors, and even when speaking directly with families. The people that are walking through your funeral home doors have different feelings towards funerals than the families of 20, 10 and heck… even 5 years ago. But there […]
Earlier this week, we wrote a blog post highlighting some of the top funeral homes in the country that are just killing it at what they do… and yes, we used the same horrible pun in that post, too. (We can’t help it!) But all joking aside… It’s awesome to be able to take a […]
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