I was visiting with a friend the other day and I noticed that she had HGTV on her TV… again. It seems like this cable channel is on almost all the time. And she wasn’t the first person that I noticed watching this show. In fact, recent ratings show HGTV ahead of the [...]
Funeral service just isn’t what it used to be. The traditional send-off has in many cases been replaced by direct cremation or low cost services. But that’s not the way it has to be. There are many fingers we can point and many excuses we can come up with, but have we ever considered [...]
Ryan Thogmartin, founder of DISRUPT Media Group and Connecting Directors, isn’t just your average “funeral guy”. He doesn’t believe in suits, loves social media and technology. In fact, he rounded up a group of like-minded people … and created the largest online community in the funeral profession today. Ryan didn’t build his social empire overnight, but [...]
“…the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.” – Fast Company The Decline of Traditional Marketing As the Baby Boomers continue to flock to the Internet, the marketing channels we’ve always used are becoming less effective and more irrelevant. The decline of traditional or “outbound” [...]
I recently wrote a blog about 5 paradigm shifts that would save funeral service. In a nutshell the 5 paradigm shifts were: 1. Evaluate Your Value 2. Listen to Baby Boomers 3. Focus on Grief Support Needs 4. Embrace Technology 5. See Change as an Opportunity In response to the blog, Alex asked [...]
Do me a favor and go to your funeral home website right now. Can you honestly say you’re proud of it? If not, I have some bad news for you… …your current website is probably turning business away. Even worse, your potential families are choosing your competitors because of their funeral home website. Here [...]
Ah, the Baby Boomers. By 2017, they’re expected to make up half of the population. And they’re changing the game when it comes to funeral marketing. There are a lot of misconceptions about Baby Boomers and how to market to them, and it’s about time we cleared those up. Why? Because the way we used [...]
A few weeks ago an article on funeral personalization made the national news about the “King of Beers.” I found it deeply concerning, but not for the reasons you probably think! Here is a quick re-cap: a man from Louisiana requested that he be buried in a casket adorned with the logo of a [...]
10 years ago, a truly monumental thing happened at Posey Funeral Directors. After 120 years in business, we decided to get a website. Our funeral home website brought up some very large concerns for our firm like: who’s actually going to use this site? Is it going to be worth the money we’ll have to [...]
“Everyone has a story, of a good death or a hard death, and we know the difference between those two stories is often whether they have the conversation.” – Ellen Goodman, Co-founder of The Conversation Have you heard about The Conversation Project yet? Recently founded by Boston Globe columnist, Ellen Goodman and former Medicare chief, [...]
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