When a prospective family searches for funeral services, their first impression is likely to be the homepage of your funeral website. However, statistics show that 75% of the visitors who come to your website to learn more, don’t end up contacting you. That’s a scary fact! Your funeral firm website SHOULD be your most powerful […]
So, you finally broke down and got a website for your funeral firm…but now what? Unfortunately, too many funeral firms are missing out on the true value of a website by simply using it as an online version of their business card, or brochure. (Read 6 Reasons Why Most Funeral Home Websites Fail) The beauty […]
Visitors can easily locate service times & obituaries from your homepage: f1Connect clients now have a new homepage module option to feature upcoming tribute events directly on their homepage. This feature makes it easier for visitors to locate service times and obituaries. Add community events to your homepage: f1Connect clients now have a new homepage […]
As we’ve discussed in the past, you’re all familiar with the buzzwords social media. Some of you might even be social media junkies in your personal lives…but knowing how to use social media for your funeral firm is a whole other story! First of all, it’s great if you’ve taken the initiative to start a […]
The holidays are always a tough time for families grieving the loss of a loved one. And although it’s never easy to know the right things to say or do, it’s important to remember that, while you can’t take away the pain of the loss, you can provide your families with much-needed comfort and support. […]
In my last post, SEO: What Is It? And Why Do I Care? I briefly talked about how your families are using the Internet to search for products, services and information. If I had to guess, I’d bet there are still a large number of funeral professionals who are still questioning whether or not your […]
A Beginner’s Guide to Search Engine Optimization Most of you have probably heard the terms “search engine optimization” or “SEO” but don’t really know what it means or how it impacts your funeral firm. But lucky for you…we do! Without overwhelming you with too much information, we’ve outlined the basic what’s, why’s and how’s for […]
Establishing yourself as a thought leader among your community and your client families is the best word-of-mouth marketing you could do for your funeral firm to gain credibility, recognition and trust. Here are some ways you can use your funeral firm’s website to establish yourself as a resource not just among your client families, but […]
Tradeshows like NFDA are a great way to network—get your name out there, meet influential people within the funeral profession, see the latest and greatest products and services—but they can also be overwhelming. You spent three days attending workshops and presentations, visiting hundreds of booths, and gathering endless amounts of business cards and brochures, but […]
While performing my usual morning routine and perusing my favorite industry blogs, I came across this post on HubSpot and had to share it with all of you. I find it brilliant to take this customary Halloween tradition that we all can relate to, and compare it to the concept of inbound marketing. I mean, […]
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